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Subject Syllabus

AD-803 (C) - Managing Innovation and Entrepreneurship

AIDS · Semester 8

Course Modules

Learn topic-wise with Hyper AI and revise using mapped PYQs.

entrepreneurship, creation of competitive advantage based on innovation.Innovative models Product, process, organizational and marketing innovation and their role in businessdevelopment.

methods andapproaches used in innovation management.Approaches to management of the innovationprocess (agile management Six Thinking Hats NUF test).

adaptation ofaccess to selected business models.In-house business development of the innovation process inthe company.Open Innovation as a modern concept, the limits of this method and its benefits forbusiness development.

strategy ofinnovation process types and selection of appropriate strategies.

nonfinancial metrics, their combination and choice).Barriers to innovation in business, innovationfailure and its causes, post-audits of innovative projects.Organization and facilitation of aninnovation workshop.Clark T. - Osterwalder A. - Pigneur Business model generation: aHandbook for visionaries, game changers, and challengers.Wiley Publications 2.Bessant J R. - Tidd Managing innovation: integrating technological, market andOrganizational change.Wiley Publications