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Subject Syllabus

AL803 (C) - Managing Innovation and Entrepreneurship

AIML · Semester 8

Course Modules

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The relationship of innovation and entrepreneurship Creation of competitive advantage based on innovation Innovative models Product, process, organizational and marketing innovation and their role in business development

Sources of innovation (push, pull, analogies)Transfer of technology Creative methods and approaches used in innovation management Approaches to management of the innovation process (agile management, Six Thinking Hats, NUF test)

Project approach to innovation management Method Stage Gate, its essence Adaptation of access to selected business models In-house business development of the innovation process in the company Open Innovation as a modern concept The limits of this method and its benefits for business development

Innovations aimed at humans Role of co-creation in the innovation process The strategy of innovation process Types and selection of appropriate strategies

Measurement and evaluation of the benefits of innovation for business (financial and non-financial metrics, their combination and choice)Barriers to innovation in business Innovation failure and its causes Post audits of innovative projects Organization and facilitation of an innovation workshop