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Subject Syllabus

CSIT-803 (A) - Digital Marketing and SEO

CSIT · Semester 8

Course Modules

Learn topic-wise with Hyper AI and revise using mapped PYQs.

Introduction to digital marketing Moving from traditional to digital marketing Integrating traditional and digital marketing Reasons for growth Need for a comprehensive digital marketing strategy Search Engine Optimization (SEO)Concept of Pay Per Click

Introduction and process: goals, channels, implementation and analyze Tools: Google and the search engine, Facebook, Twitter, YouTube and LinkedIn Issues: credibility, fake news, paid influencers, and social media hate/phobic campaigns Analytics and linkage with social media The social community

Email marketing: process, design and content, delivery and discovery Mobile marketing: introduction and concept Process of mobile marketing: goals, setup, monitor and analyze Enhancing digital experiences with mobile apps Pros and cons Targeted advertising Issues: data collection, privacy, data mining, money and apps, security and spam Growth areas

Content production Video based marketing Credibility and digital marketing IoT User experience Future of digital marketing

Google Search Console (GSC)Key sections and features of GSC How to monitor SEO progress with key features of GSC: overview, performance, URL inspection, coverage, sitemaps, speed, mobile usability, backlinks, referring domains, and security and manual actions How to do SEO reporting