Subject Syllabus
ME-803 (C) - Entrepreneurship and Management Concepts
ME · Semester 8
Course Modules
Learn topic-wise with Hyper AI and revise using mapped PYQs.
Types, definition and characteristicsSupra and subsystemsKey componentBoundary and interface complexityFeedback (pull) and feed forward (push) controlsOpen flexible-adaptive systemComputer as closed systemLaw of requisite varietySystem coupling, stresses and entropyFunctional and cross functional systemSteven Alter's nine element work system model and its comparison with IPO (input-processing-output) modelStructure and performance of work systems leading to customer delight
Importance, definition and functionsSchools of theoriesKnowledge driven learning organization and e-businessEnvironment, uncertainty and adaptabilityCorporate cultureDifficulties and levels of planningBCG matrixSWOT analysisSteps in decision makingStructured and unstructured decisionDimensions of organizations: size/specialization, behavior formalization, authority centralization, departmentalization, span and line of controlTechnology and Mintzberg organization typologyLine, staff and matrix organizationCoordination by task forceBusiness process reengineering and process of change managementHR planning placement and trainingMISAttitudes and personality traitOverlap and differences between leader and managerLeadership gridMotivationMaslow's need hierarchy and Herzberg two factor theoryExpectation theoryLearning processTeam work and stress management
Importance and definition of marketingCore concepts of need want and demandExchange and relationshipsProduct value, cost and satisfaction (goods and services)Marketing environmentSelling, marketing and societal marketing conceptsFour P's: product, price, placement, promotionConsumer, business and industrial marketMarket targetingAdvertising, publicityCRM and market researchFinance: nature and scopeForms of business ownershipsBalance sheetProfit and loss accountFund flow and cash flow statementsBreakeven point (BEP) and financial ratio analysisPay-back period, NPV and capital budgeting
Productivity, standard of living and happinessTypes of productivityOperations (goods and services) Vs project managementProduction processes and layoutsSteps in method improvementTime measurement, rating and various allowancesStandard time and its utilityPredetermined motion and time methodProduct and process specificationTQMCost of qualityIntroduction to lean manufacturing (JIT)QFD, TPM and six sigma quality
Definition and conceptsCharacteristicsComparison with managerClassificationTheories of entrepreneur: socio, economic, cultural and psychologicalEntrepreneur traits and behaviorRoles in economic growth, employment, social stability, export promotion and indigenizationCreating a ventureOpportunity analysis competitive and technical factorsSources of fundsEntrepreneur development program